XFER Blog

Technology has the power to hold businesses back when it’s not implemented correctly, but it also presents an opportunity to overcome challenges facing modern businesses. There are several interesting technologies that might seem strange at first for business purposes, but we suspect that they could bring significant value to the table for workers, customers, and your organization. Let’s look at these three technologies and how they might make significant contributions to your business’ continued success.

Sometimes technology just doesn’t take off. The industry might think that it’s a game changer, but the device or product itself may not live up to the hype surrounding it, forever leaving the product to compete with the impossible standards set by the hype. Today, we’re going to look at some of these particular concepts, as well as why we think they simply didn’t fit in with today’s innovation-filled environment.

“Augmented reality” is likely one of those terms that you’ve heard before, but that’s more or less your experience with it. However, A.R. has likely been a bigger influence than you may have imagined - especially with the prevalence of smartphones being what it is. Let’s examine augmented reality and how it might be used later on.

Concocting a comprehensive and concise marketing strategy is extremely important for any small business. Across the board, the average company uses between 8%-to-15% of their gross revenue to reinvest into marketing themselves. When you consider how large of a percentage of an organization's workable capital that really is, you'll begin to understand why companies are trying to find a solutions to cut their marketing costs. They need not look any further than the palm of their hand to find that very solution.