XFER Blog

XFER has been serving Michigan since 1994, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

The Rise of Machine Learning for Small Businesses

The Rise of Machine Learning for Small Businesses

A.I. is one of those technologies that captivates the imagination with endless possibilities. You can’t turn your head these days without using something integrated with early artificial intelligence. Machine learning platforms, which are very rudimentary forms of A.I. are now being used to improve many of the tools a small business uses. Today, we will briefly go into what machine learning is and how small businesses are using it to their advantage.

Smarter Machines?
The first thing you have to understand about machine learning is that it is just a branch of A.I. As such, it basically describes a method of analyzing huge amounts of data in which prospective models of problem solving are automated. In layman’s terms, the computer solves basic problems without human intervention. This is significant for a few reasons, but the most glaring is that businesses today, and even small businesses, take in a lot of data. Traditionally, humans were paid to go through all this data, or it was archived and disregarded until there was a major question.

This shift is in the manner in which these machine learning systems analyze data, identify patterns, and make decisions from the analysis of those patterns.This seemingly advanced technology is being deployed at a dizzying rate and is beginning to surround us all, in our phones, on search engines, and in the systems that we manage our business data. For the small business, there are opportunities to utilize this technology to help carve out a larger market share.

Small Business Machine Learning
The philosophy behind utilizing machine learning for a business is just an extension of the overarching strategy of deploying automated systems to cut down on personnel and human resources costs. This strategy has worked in several sectors, albeit with automated systems that were more pre-programmed than “smart” like the machine learning systems.

An issue many small businesses will run into when deciding whether or not to try and innovate to the point where machine learning is an option, is where exactly it fits. Other questions persist as well. They include:

  • What is the capital and operational investment of deploying this technology?
  • How it will have to be utilized to provide a competitive advantage?
  • What systems can be improved through the use of machine learning?
  • How much time do you have until you would be at a competitive disadvantage if you didn’t invest in the technology?

Once you’ve ascertained how exactly to deploy machine learning, you can go ahead implementing it where you feel it is warranted.

Benefits of Machine Learning
A.I. and machine learning carry with it specific benefits. Some of them include:

  • Forecasting business - What might be the most popular use of machine learning, the technology can be used to replace data and service analysis while being used to replace processes that were done manually or not done at all.
  • Customer service - Chatbot technology essentially automates the customer service experience by directing customers to certain solutions based on query.
  • E-commerce - Rolling out machine learning for your e-commerce site helps customers by adapting to customer behavior. Giving prospects and customers easy access to obtain the the products and services they are most interested in is sure to improve revenue generation.
  • Reputation management - Machine learning can be set up to analyze internal and external data sources to monitor brand popularity. When it finds negative sentiment, you can use the information provided to smooth the situation over, fast.

These are only four of the many processes that can really help improve your business. As the technology improves, more A.I. and machine learning applications will be used to manage, maintain, and streamline a lot of your business’ slow-moving manual processes.

Machine Stupidity
These technologies are extremely advanced and are programmed to learn for themselves, so oversight of them may be difficult. If you are one of the many business owners that have a difficult time trusting technology, machine learning may not be for you. These constructs tend to be less predictable than typical analysis, because it is so thorough. Also, you may run into problems getting all of the data that needs to be analyzed into the system, providing results that may not be accurate for your entire business.

One could see how a small business owner can be in ‘wait and see” mode, but the problem with that strategy, however, is that your competitors may be using it now to improve their business. If you are interested in learning more about how this emerging technology can be used to make your business better, contact the professionals at XFER today at 734-927-6666 / 800-Get-XFER.

Powerful Physical Security Options
Tip of the Week: Change Display Settings in Window...
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Thursday, January 17 2019
If you'd like to register, please fill in the username, password and name fields.

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Security Technology Tip of the Week Privacy Microsoft Internet Cloud Best Practices Saving Money Backup Software Workplace Tips Business Computing Managed Service Provider Hosted Solutions Data Hackers Small Business Google Mobile Devices Hardware Productivity Mobile Office VoIP Malware Gadgets Email Quick Tips Network Security Network Efficiency Innovation IT Support Social Media Business Management IT Services Business Business Continuity Server Miscellaneous Smartphones Upgrade Virtualization Communication Disaster Recovery User Tips Windows Communications Data Backup Computer Microsoft Office Managed IT Services Smartphone Users Passwords Mobile Device Management Data Recovery Browser Android Holiday Save Money WiFi Marketing Ransomware Alert Tech Term Outsourced IT Vendor Management Mobile Computing Internet of Things Cybercrime BDR Router Chrome Operating System Cloud Computing Remote Monitoring Windows 10 Bring Your Own Device Apple Computers Artificial Intelligence BYOD Automation Information Technology Avoiding Downtime IT Solutions The Internet of Things Current Events Going Green History Best Practice Managed IT Services Spam Cybersecurity VPN Big Data Telephone Systems Remote Computing Firewall Wireless Technology Trending Application IT Consultant Collaboration Health Hacking Social Engineering Employer-Employee Relationship Printer Facebook Phone System Budget Mobility Productivity Lithium-ion Battery Windows 10 Bandwidth Money Excel Proactive IT App Office Mouse Business Managament Office 365 Content Filtering Recovery Phishing Applications Mobile Device Fax Server IT Support Maintenance Windows 8 Unified Threat Management Networking Business Intelligence iPhone How To Two-factor Authentication Analytics Word Redundancy Humor Outlook Law Enforcement Tutorials Encryption Access Control Data Security Virus Apps Information Sports Value Website Google Drive PowerPoint Managed IT Gmail Antivirus User Error Data Protection Settings Customer Relationship Management Training Private Cloud Blockchain Hard Drives Inbound Marketing Data Management Social Downtime Network Congestion Hacker File Sharing Memory Identity Theft Conferencing Administration Voice over Internet Protocol Machine Learning Digital Payment Social Networking Save Time Search Computer Repair IT Management Vulnerability Tablet Servers Analysis Office Tips Twitter Tech Support Document Management Compliance Managed Service Streaming Media Risk Management Scam Flexibility Administrator Entertainment Software as a Service Connectivity Wi-Fi Retail Saving Time Human Resources Biometrics Wearable Technology Telephony Telephone System Comparison IT service Spam Blocking DDoS Windows 7 Solid State Drive Google Docs Best Available Touchscreen Botnet Display Black Market Smart Tech Webinar Bluetooth People Cleaning Password Wireless Physical Security OneNote Samsung Public Cloud Robot USB Credit Cards Help Desk SaaS Video Surveillance Data Storage Online Currency Fraud Point of Sale CES Keyboard Recycling Data storage Piracy Work/Life Balance Data Breach Education IBM IT Plan Paperless Office Statistics Leadership Internet Exlporer eWaste PDF Content Management Workers Skype HaaS Computer Accessories End of Support Instant Messaging Infrastructure Programming Safety Unsupported Software Environment Virtual Assistant YouTube Government Data loss Running Cable Update Augmented Reality Intranet Meetings LinkedIn Internet exploMicrosoft Password Manager Inventory Remote Monitoring and Maintenance Knowledge Licensing Software Tips Remote Work Healthcare Shortcuts FENG Virtual Reality Unified Communications IoT NarrowBand WIndows 7 Wireless Internet Patch Management Warranty Net Neutrality Text Messaging Online Shopping NIST Screen Mirroring Uninterrupted Power Supply Work Station Printer Server Shortcut Staff Thought Leadership 360 E-Commerce Emails Windows 8.1 Update Gaming Console Customers eCommerce Advertising Worker Commute Business Mangement Line of Business User Electronic Health Records Electronic Medical Records Start Menu Bloatware Theft Business Owner Debate Chromecast Data Warehousing Managing Stress Specifications Domains Wire Microchip Windows 10s Distributed Denial of Service Files Regulations Science Evernote Cryptocurrency Charger Cast Digital Signature Content Filter Camera Hiring/Firing Vendor Notifications Travel Criminal Authentication HIPAA MSP HBO Colocation Mobile Entrepreneur Cortana Insurance Laptop Millennials Smart Office Tablets Wireless Charging Safe Mode Computer Care Shadow IT Multi-Factor Security Strategy Storage Hosted Solution SharePoint HVAC Security Cameras Hybrid Cloud Windows Media Player Virtual Desktop Nanotechnology Remote Worker Webcam Hiring/Firing Frequently Asked Questions IaaS Computing Infrastructure Professional Services Cost Management Google Apps Practices IT Security Touchpad Workforce Search Engine Audit Upgrades Flash Analyitcs Fiber-Optic Accountants Business Technology Print Server Legal Lifestyle Addiction Virtual Private Network Netflix Relocation Tip of the week Amazon Enterprise Content Management Root Cause Analysis nternet Crowdfunding PC Care Customer Service Macro Wiring Remote Support Monitor 3D Tools Hosted Computing Co-managed IT Proactive Supercomputer Scheduling Consultant Telecommuting Students Bing Computer Fan Sync Cables Law Firm IT Cache Project Management Company Culture eBay Windows Server 2008 Amazon Web Services Password Management Alerts Cameras Devices GDPR Reputation Audiobook Battery Assessment Video Games Rootkit Politics Regulation Television Scalability Smartwatch Transportation Troubleshooting Webinar Automobile Public Computer How to Thank You Benefits Utility Computing Techology Printers IT solutions Employer Employee Relationship CrashOverride Congratulations Smart Technology Loyalty Books Employee/Employer Relationship Experience Content Two Factor Authentication Emergency Worker Music

Sign up for our Newsletter!

  • Company Name *
  • First Name *
  • Last Name *