XFER Blog

With 255 million active users, Twitter is one of the biggest social media platforms, but some companies are still skeptical about using it. What Twitter-haters may not realize is that it provides businesses with a marketing advantage by allowing them to customize their audience to suit their needs, making it a valuable marketing tool--that is 100% free!

Virtualization isn’t a new topic, but it sure is a hot one. Virtual servers are almost omnipresent in today’s technological world, and for good reason. They provide businesses with several benefits that help expand and preserve both a business’s data and vision, improving efficiency and productivity.

For the modern-day business owner, moving to the cloud means to take advantage of the several strategic advantages it offers. Companies no longer have to restrict themselves by relying on physical servers, desktops, or hardware. Most businesses see the value that cloud-based operations can offer them, and they are racing to take advantage of this fairly recent development. In fact, Joe McKendrick of Forbes magazine says that four-out-of-five small businesses will be based in the cloud in the near future.

Most of the Internet's data is stored in data centers. Logistically, data centers are a great solution to store ridiculous amounts of data. However, from an environmental perspective, data centers may be doing more harm than good. This, according to a new report by the National Resources Defense Council.

How your business chooses to store its data is a major decision. You can implement a private cloud computing model and spend more on equipment and maintenance than you need to, or you can save money with a public cloud. Although, in light of the recent celebrity-nude-photo-iCloud hack, is the public cloud secure enough to host your company's data? Let's address this concern and explore your cloud computing options.