XFER Blog

XFER has been serving the Livonia area since 1994, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Alert: 33.7 Millions Records Released to Public Due to Leak of Massive Marketing Database

Alert: 33.7 Millions Records Released to Public Due to Leak of Massive Marketing Database

In recent news, millions of records containing personal information were made available to the public in a sizable data leak, providing potential scammers with plenty of information to utilize in their schemes. These records were all part of a 53 GB database that was available for purchase from Dun & Bradstreet, a business service firm.

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Tip of the Week: Improve Email Open Rates With an Attention-Grabbing Title

Tip of the Week: Improve Email Open Rates With an Attention-Grabbing Title

It’s safe to say that nobody enjoys their email inbox getting clogged with messages. Unfortunately, communicating by email is a standard part of doing business. Of course, in order for these emails to communicate their message, they must first pique the interest of the recipient enough to be opened. Here is a guide to crafting email subject lines that get readers to open them.

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What Really Happens when Websites Collect Your Personal Data

b2ap3_thumbnail_entering_personal_data_online_400.jpgYou might be aware that some websites collect personal data from you depending on your mobile device’s location, your browsing history, and several other factors. This information is generally used for marketing, but it could have unforeseen effects on the way you browse the Internet. It can be fairly revealing about your personality, or possibly even incriminating. Therefore, you should be aware of how this personal information is gathered from you without you even knowing it.

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Why Coca-Cola’s #MakeItHappy Commercial Fails to Make IT Happy

b2ap3_thumbnail_coca_cola_spill_400.jpgOne of the most memorable Super Bowl XLIX commercials yet again came from Coca-Cola. In classic Coca-Cola fashion (pun intended), they premiered an inspirational video with the message, “Let’s all make the World Wide Web a better place, #MakeItHappy.” We can’t contest to Coke’s feel-good message, but as an IT Company, we must object to one horrifying aspect of this commercial.

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Tip of the Week: Avoid These 3 Common Grammar Errors

b2ap3_thumbnail_grammar_issues_400.jpgWe live in an age where everything we do is auto-corrected through our word processor or email client. This makes it particularly easy to make grammar errors, especially when you’re in a pinch and you need to send out a reminder or an email within moments. If your business isn’t careful to avoid these mistakes, you could potentially be seen as unprofessional in your industry.

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Tweet Your Way to the Top

b2ap3_thumbnail_twitter_for_marketing_400.jpgWith 255 million active users, Twitter is one of the biggest social media platforms, but some companies are still skeptical about using it. What Twitter-haters may not realize is that it provides businesses with a marketing advantage by allowing them to customize their audience to suit their needs, making it a valuable marketing tool--that is 100% free!

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Google Places Hacking Serves Up Catastrophe for DC Restaurant

b2ap3_thumbnail_misinformation_from_hacker_400.jpgLast year, a Washington DC restaurant called the Serbian Crown was forced to close its doors to the public. Instead of chowing down on delicacies such as lion, horse, and kangaroo meat, customers can now only sink their teeth into disappointment. The reason? A nasty Google Maps hacker, and lack of brand management to help clean the mess up.

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3 Interesting Facts about Mobile Marketing

b2ap3_thumbnail_mobmark400.jpgMobile technology use is growing at such a fast rate that it's proving to be more than a trend. In the U.S., 56% of adults own a smartphone, and for businesses with an Internet presence, 31% of conversions took place over a mobile device last year. This mobile revolution has huge implications for how your business reaches new customers.

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A Social Networking Primer for SMBs

b2ap3_thumbnail_SocialMedia400.jpgAbout the same time that the late six-term Alaskan Senator Ted Stevens was proclaiming that the "internet is not something that you can just dump something on. It's not a big trunk. It's a series of tubes", a phenomenon that would transform the Internet was just starting to go mainstream. Virtual social networking, an idea that had been developed for the better part of a decade was swiftly starting to take a foothold on the web.

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Producing Prime Presentations

b2ap3_thumbnail_Fotolia_6187857_S.jpgAt some point or another you will be asked to present information to a crowd of people. Whether you have to give a presentation about how you can best profit from a bake sale for your local PTA or you're presenting a sales pitch to potential investors, vendors, or clients; using advances in presentation technology and methodology to your advantage can help you make a strong first impression and more importantly, a lasting one. Below are some presentation services that can be used to enhance the content of your demonstration.

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Aelfwine Gresham
Wait did you get this from https://dissertation-writing-services-online.blogspot.com/p/uk-dissertation-com-review.html before comi... Read More
Saturday, 14 July 2018 13:43
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5 Tips to Make Yourself a Better Presenter

Speaking to a crowd, especially one comprised of your peers or potential clients, is a nerve wracking experience. All too often, a speaker will put all his/her effort into a PowerPoint with graphics worthy of James Cameron or distracting animations that spin, sparkle, and pop. As the speaker, you're the focus. Here's a few tips to keep your audience captivated:

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Kermit Cox
If you are a better presenter you can make your business higher you need to know about tips to gain this knowledge. I got five tip... Read More
Friday, 05 October 2018 11:36
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Your Company's Social Media Policy

The time to implement a social media policy is now.

Your social media policy outlines for employees your companies guidelines or principles for communicating in the online world.  Your company should have a communications policy in place that spell out your expectations for phone and email, it’s important that you add social media and online site usage to this policy.

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