XFER Blog

The Internet makes marketing your business much easier, but it's not that way for everyone. A restaurant in California has responded to the standard Internet marketing strategy with an out-of-the-box method of its own. David Cerretini, co-owner of the Italian restaurant Botto Bistro, has told his strategy to USA Today; "I want to be the worst restaurant in the San Francisco area!"

Everyone needs a tip occasionally. Therefore, we want to provide our followers with what we like to call, "Tips of the Week." These helpful tidbits are targeted toward helping you understand certain aspects of business technology. For our first tip, we will walk you through how to reorganize your IT infrastructure. For more tips, see our previous blog articles.

A new malicious threat in the technical marketplace has just been discovered. The bug, dubbed the Bash bug, or "shellshock," is on the loose for users of Unix-based operating systems, like Linux or Mac OS X. It allows the execution of arbitrary code on affected systems, and could potentially be very dangerous for your business. In fact, CNet is calling it "bigger than Heartbleed."

As a business owner, you've probably had the misfortune of letting a valued (or not-so-valued) employee go. The reasons might vary, but one thing is consistent: they're gone, and could potentially use their newfound residual malice to strike your business right where it hurts. How can you prepare yourself against former employees you may have once called "family?"

As a business leader, you know that you should read more about the latest industry trends and helpful management concepts. How's that going for you? For many business owners, finding time just to run their business is difficult enough, making book reading a luxury. We've found that you can do both by learning how to speed read.

For the modern-day business owner, moving to the cloud means to take advantage of the several strategic advantages it offers. Companies no longer have to restrict themselves by relying on physical servers, desktops, or hardware. Most businesses see the value that cloud-based operations can offer them, and they are racing to take advantage of this fairly recent development. In fact, Joe McKendrick of Forbes magazine says that four-out-of-five small businesses will be based in the cloud in the near future.

Major retailers are having a rough time of it these days concerning the security of their customer's financial information. Last December, Target was hit with malware that compromised 40 million customer credit and debit card accounts, and recently, Home Depot was hit with the same malware. What's a connoisseur of mass-produced boxed goods to do?

Not only can Microsoft PowerPoint make great slideshows, it can also make engaging infographics. The latest trend in marketing is fairly simple: Visual content sells. Images and videos are the most popular way to take advantage of this. Infographics can offer your marketing campaign a combination of text and image, allowing your marketing content to be both engaging and informative.

A business owner must understand the licensing status of their company's software, but this has grown more complicated since the inception of the Internet. If you feel like your employees, or maybe even your corporate culture survives off of pirated software or applications, or stuff you found "for free" online, then your business could potentially suffer from legal issues.

Children across the world are heading back to school, and their parents breathe a sigh of relief. Instead of playing video games, children can now expand their minds in institutions designed for learning. But, what if a popular video game could teach children how valuable programming is as a real-world skill?

Most of the Internet's data is stored in data centers. Logistically, data centers are a great solution to store ridiculous amounts of data. However, from an environmental perspective, data centers may be doing more harm than good. This, according to a new report by the National Resources Defense Council.

In Europe, there's a lot of discussion about whether or not citizens have the right to be forgotten, or rather, be forgotten by search engines. According to a May 2014 ruling, search engines must consider requests from the public for removal of content. Not just any content, though; according to ZDNet, the content must be "inadequate, irrelevant, or no longer relevant." As you might guess, this concept is extremely controversial.

Every business owner understands the importance of planning and the proper implementation of said plans. However, after everything is set up, it's easy to overlook the testing of one's plans, which can really come back to hurt you when all of your careful planning falls apart. Nowhere is this more true than with data recovery.

Crime might pay for those bold enough to do it, but that doesn't mean everyone should. Hackers likely don't take into account the fact that they are costing the world countless millions of dollars in damage only to further their own gain, and their influence can have far-reaching effects on people all over the world, let alone your business.

Keep It Simple Stupid, aka KISS, is a sure way to find success in business. By keeping operations simple, the cost of doing business is reduced, there's less room for error, and more people understand what's going on. Your IT infrastructure is at the heart of your organization, keeping IT simple will help your business kiss many of its problems goodbye!

The office is a unique place designed solely for the purpose of getting work done. Therefore, no matter how your workplace is designed, there's always room to improve it in order to squeeze out a few more precious minutes of productivity from each worker. As productivity goes, every minute saved adds up!

How your business chooses to store its data is a major decision. You can implement a private cloud computing model and spend more on equipment and maintenance than you need to, or you can save money with a public cloud. Although, in light of the recent celebrity-nude-photo-iCloud hack, is the public cloud secure enough to host your company's data? Let's address this concern and explore your cloud computing options.

You're on vacation with your family and your smartphone notifies you about a work email entitled "URGENT!" What do you do? Checking the message could mean hours spent putting out a fire at the office. Ignoring it will give you more time with your family, but you'll be distracted and stressed the whole time thinking about the worst-case scenario.

It can be difficult to keep track of your budget and expenses, especially when prices and needs are always changing. But perhaps the biggest annoyance is the intense paper trail that you leave behind when building your budget. By taking advantage of Microsoft Excel's formulas, you can easily keep track of your budget and alter it as prices change and demand increases.

Civilization has passed through various ages, like the Stone Age, the Ice Age, Bronze Age, and so on. And now, we're progressing through another one - the Data Age. In fact, 90 percent of the world's data was created in 2013. With each new device and system comes an incredible amount of data that must be processed, stored, and catalogued. This is Big Data, and the way that your business works with this information will determine the success of your business in the Data Age.