XFER Blog

Concocting a comprehensive and concise marketing strategy is extremely important for any small business. Across the board, the average company uses between 8%-to-15% of their gross revenue to reinvest into marketing themselves. When you consider how large of a percentage of an organization's workable capital that really is, you'll begin to understand why companies are trying to find a solutions to cut their marketing costs. They need not look any further than the palm of their hand to find that very solution.

Two of the latest trends in business culture are environmentally friendly green campaigns and Bring Your Own Device (BYOD) work environments. There are a few ways that a BYOD system can contribute to the success of your company's green campaign, as they both seek to use technology to increase everyday efficiency at the office.

Working in the IT industry means embracing change and the latest technology trends. Doing the same thing day-in and day-out is a luxury we don't have, and frankly, sounds kind of boring. Since computers were first invented, there's been a need to service them. Here's a look at how the IT service industry has changed over the past 50 years.

If you've never taken advantage of remote support to remedy an IT problem, then you're likely doing IT support the hard way by having a technician physically take care of every issue. While it's always nice to chat with your friendly tech, you may be able to save yourself a whole lot of time and money by taking care of the issue with remote support.

It's nice to get a shiny new computer that's fast, powerful, and has all the latest features. Before you install your new machine, you have to make a decision about what to do with your old one. Your old computer has been a faithful friend over the years so you may feel bad pitching it to the curb; instead, consider giving it a new home.

You may feel like your computer network is immune to data loss, but according to a study by Blackblaze.com, 46% of users experience data loss every year. Whether it's from something big like a natural disaster, or minor like improperly removing a flash drive, every form of data loss is costly and can be prevented with a data backup plan.

Mobile technology use is growing at such a fast rate that it's proving to be more than a trend. In the U.S., 56% of adults own a smartphone, and for businesses with an Internet presence, 31% of conversions took place over a mobile device last year. This mobile revolution has huge implications for how your business reaches new customers.

On December 3, 2013, security company Trustwave discovered over two million stolen user passwords for popular online services like Facebook, LinkedIn, Google, Twitter, Yahoo, and 93,000 other websites. There's a high probability that you use one of the services affected by the hack. Is your personal information compromised?

In September, a new ransomware came on the scene and it's been wreaking havoc on computers the world over ever since. Given the name CryptoLocker, it's capable of taking over your system, encrypting your files, and literally holding your data ransom in order to extort money from you. If you don't pay, then your files are deleted. What's an honest business to do against such a threat?

Installing a VPN solution is perhaps the best move you can make to ensure the security of your network, and the files that it transports. Whether you send files between your workplace and home or to remote locations around the globe, VPN can help ensure their safety. What exactly is VPN, and why should your company be using it?

Wired telephone service, also known as the Public Switched Telephone Network (PSTN), is seemingly nearing their extinction. This is thanks to the more economical and convenient Voice over Internet Protocol (VoIP) telephone option. Until recently, nearly every American home was connected to the PSTN, but by 2015, this option will see a 75% decrease. What does this mean for your business?

By now the vast majority of people have settled into using the Internet as a 24-hour shopping center, where almost anything imaginable can be purchased and shipped right to your door. From goods to services, everything under the sun has a digital price tag. While most of us have used a credit card to buy something online, many of us have alternatively chosen a more secure option, especially when closing deals with individuals on online auction sites like eBay. That option has traditionally been PayPal, which in many ways, has helped to revolutionize the way people transfer money. In fact, PayPal has been so successful, and essential to eBay's success, that eBay bought the company in 2002.

We hope that this isn't the first time you've heard about Microsoft ending support for their popular Windows XP OS on April 8, 2014. Microsoft has been warning users of this "death date" for years, yet we still come across businesses and consumers that are just now getting the memo. You may have to help get the message out!

Ten years ago, the idea of not using a mouse to navigate through a computer was an idea only found in science fiction movies. With the introduction of tablets and touchscreen technology, our little handheld friends are feeling left out. Is the death of the computer mouse in our near future?

The importance of backing up your company's data cannot be stressed enough. Data is your business' most valuable asset, as evidenced by the fact that companies unable to access their data for ten days after a major disaster (like Hurricane Sandy that hit the mid atlantic and northeast U.S) will not survive the next fiscal year. Here's how to protect your business with data backup.

Since the late 1990s, digital information, music, movies, software, and content has been at risk of being illegally shared worldwide for free. Peer-to-peer file sharing has forced entire industries to shift the way they do business as they try to counteract the illegal practice. The new Copyright Alert System will attempt to quell illegal file sharing.

We are in a unique time of Windows OS transitions. The redesigned Windows 8 has been out for one year, and the first major update to it (Windows 8.1) was just released. Additionally, the popular Windows XP expires in April, forcing everybody to upgrade and choose between Windows 7 and 8. Which OS will your business go with?

Your company's technology infrastructure is made up of several complex systems that all work together in order to keep your business running smoothly. Your IT infrastructure functions much in the same way as another type of infrastructure, your house. It's surprising how much you can learn about computer networking by looking at "This Old House."

The world you do business in is a pretty dangerous and messed up place, and things always seem to be getting worse. Thankfully, security technology is improving, which helps offset the risks of living in a perilous world. You can take advantage of these security improvements by installing intelligent surveillance cameras for your business.

At a recent security event, VP of Gartner Neil MacDonald broke down the fundamentals of IT security into four categories, "Information security was never about device lockdown, or dictating applications, or building firewalls. It was always about protecting the confidentiality, the integrity, the authenticity, the availability of information." Here's a closer look at these four security qualities.