XFER Blog

XFER has been serving the Livonia area since 1994, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

The Shaky Future of the PC

b2ap3_thumbnail_tabcomp400.jpgThere's been a lot of talk lately about the seemingly bleak future of the PC due to the rapid growth of the mobile device market. Will the PC ever really be extinct, or will it find a way to evolve? How will the questionable future of the PC impact your business?

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Is Augmented Reality the Future of Marketing?

b2ap3_thumbnail_arstorm400.jpgConcocting a comprehensive and concise marketing strategy is extremely important for any small business. Across the board, the average company uses between 8%-to-15% of their gross revenue to reinvest into marketing themselves. When you consider how large of a percentage of an organization's workable capital that really is, you'll begin to understand why companies are trying to find a solutions to cut their marketing costs. They need not look any further than the palm of their hand to find that very solution.

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3 Interesting Facts about Mobile Marketing

b2ap3_thumbnail_mobmark400.jpgMobile technology use is growing at such a fast rate that it's proving to be more than a trend. In the U.S., 56% of adults own a smartphone, and for businesses with an Internet presence, 31% of conversions took place over a mobile device last year. This mobile revolution has huge implications for how your business reaches new customers.

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The Horrifying Reality of Nomophobia

b2ap3_thumbnail_frank400.jpgWhat are you terrified of? Spiders? Heights? Deep water? Financial problems? Shockingly, the greatest anxiety among humans is public speaking, even ranking above the fear of death! But, for some people, these things would be readily faced in lieu of their greatest fear; being cell phone-less! Oh, the horror!

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4 Mobile Technology Features Every Business Needs

b2ap3_thumbnail_mobileblue400.jpgAre you looking to enhance your business with new mobile technologies to give your workforce the competitive edge? If so, then we recommend that before you go out and purchase new mobile devices, you first need to understand the technology requirements of your organization. Here are four crucial needs you will want to consider.

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